Business Wire Canada and Hill+Knowlton Strategies invite you to a discussion on crisis communications and how to leverage the metrics you have.

Organizations are ultimately remembered more for how they manage a crisis than for the crisis itself. Jane Shapiro from Hill+Knowlton Strategies joins us to talk about the new rules of crisis management: understanding and managing reputational risks posed by social media, how to handle water-cooler chat that goes online (responding to employee tweets about your company) and much more!

It's important to get the most out of your communications strategies, especially during a crisis! Laura Sturaitis from Business Wire will discuss how to get the best ROI from your press release and uncover how to use the metrics you have to determine the best use of your staff time and budget in charting the course for your PR campaigns.