David L. MacDonald
President and CEO

As the President and CEO of Softchoice Corporation, Mr. Dave MacDonald is responsible for all corporate and operational initiatives, including the development and execution of the Company's strategic plan.

David A. Long
Chief Financial Officer

Mr. Long is responsible for treasury, corporate governance, financial planning and associated operations functions in addition to optimizing Softchoice’s capital structure to support the Company’s future growth. Prior to joining Softchoice, Mr. Long held a number of senior leadership positions within the technology and telecommunications field.

Softchoice Q1 Earnings Announcement
May 15th, 2012 at 8:00 A.M. EDT
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About Softchoice Corporation

As a leading North American provider of technology solutions and services, Softchoice combines the efficiency and reliability of a national IT supplier with the personal touch and technical expertise of a local solutions provider. Softchoice’s holistic approach to technology includes solution design, implementation and asset management services, as well as providing access to one of the most comprehensive and cost-effective technology distribution networks in North America. With over 950 employees located in more than 40 branch offices, Softchoice manages the technology needs of more than 15,000 corporate and public sector organizations across the United States and Canada.

Softchoice stock is listed on the Toronto Stock Exchange (TSX) under the trading symbol “SO.” The common shares of Softchoice are not registered under the U.S. Securities Act of 1933 and are not publicly traded in the United States.