As the President and CEO of Softchoice Corporation, Mr. Dave MacDonald is responsible for all corporate and operational initiatives, including the development and execution of the Company's strategic plan.
David A. Long Chief Financial Officer
Mr. Long is responsible for treasury, corporate governance, financial planning and associated operations functions in addition to optimizing Softchoice’s capital structure to support the Company’s future growth. Prior to joining Softchoice, Mr. Long held a number of senior leadership positions within the technology and telecommunications field.