Event Details
Title : Google Power Search Strings: Advanced Internet Research Techniques Part II
Date : March 7th, 2012
Time: 12:30 PM ET
Want to instantly and easily improve your Google searching? The webinar reveals how to compose better search strings -- the words and phrases you type into the Google search box when scanning for information. Most Google users only use a few words or so in their search queries and barely tap even a fraction of Google's total search power. You'll learn simple yet effective strategies that will transform your Google search strings from web "fishing poles" into Internet "deep-sea trawlers."
Topics will include:
- Search "tagging" -- adding contextual words to your search strings to boost the time, geographical and industry relevancy of your query.
- Internet "intentioning" -- clearly spelling out to Google what information you want in as much detail as possible.
- Filtering -- typing simple commands that instruct Google to zero in on specific phrases, domains, file types and more.
- X-ray searching -- turning Google into a laser beam that deep-scans any single website you choose.
- Word "baiting and trolling" -- creatively using language to "hook" hard-to-find and deeply-buried information.
- Mentalist searching -- scanning web page titles, URLs and other web elements that offer intelligence galore but are almost always overlooked.
- Google hacking -- how "black hat" users search Google to uncover sensitive information.
- Keyword "nerding" -- generating fresh search ideas on any topic and breaking out of keyword ruts.
- Peripheral "visioning" -- incorporating offline sources in your online discovery.
Prerequisites:
You should know how to do a basic Google search - that's it.
Who will benefit:
Anyone who uses the Internet (and who isn't?). The webinar is especially relevant for professionals who rely on the web to gather information on business opportunities, industry developments and changing government regulations (and who doesn't?). The Internet has become the absolute core of our professional and personal lives and advanced search skills are now essential to compete and succeed in today's hyper-connected world.
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