AUTHENTICATION

Title : Social Media Disaster Zone: identifying the risks and avoiding them

Date : May 29^th, 2012

Time: 12:30 PM ET

It's all the rage to talk about LinkedIn, Facebook, and the 500+ other social networks that exist. It's even more exciting to implement a strategy... until something goes wrong.
 
What to do about imposters, brand hijackers, and identity theft? What can you do if no one actually uses your social media initiative, or too many do? And how do you productively synchronize social media with your real-world networking and business development efforts?
 
In this fast-paced presentation, Randall Craig, author of Social Media for Business and the Online PR and Social Media series, provides practical advice and insight into these and other timely issues. Leave the session with a list of specific to-do items to reduce your organization's social media risks - and your own.
 
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