Future Value Drivers: Leveraging your intangible assets
Your organization’s success hinges on how well you identify and leverage intangible asset
Do you know how to identify, map, measure, manage and report on your intangibles? If not, you could be impeding the future value of your company. Intangibles are the ultimate future value driver, yet most organizations still struggle to manage these vital assets.
The value of intangibles
Organizational performance and value no longer primarily depend on physical assets. Instead, success is driven by intangible assets such as brand image and reputation, employee satisfaction and engagement, customer relationships and corporate knowledge, data and information.
Attend this CMA session on Future Value Drivers, and learn how to:
- Identify intangible assets (human, relational and structural capital)
- Use a five-step intangible management model to your business
- Assess and prioritize the strategic value of intangibles
- Map intangible value drivers using a strategy map template
- Measure intangible assets using an indicator design model
- Apply common tools and methods to measure intangibles
- Test and review the strategic impact of intangibles
- Manage human, structural and relational capital risks
- Reporting on intangibles using non-traditional financial reporting
Register now and receive these three free publications when you log on to the webinar:
- Concept Overview Future Value Drivers: Leveraging your intangible assets
- Management Accounting Guideline Future Value Drivers: Leveraging your intangible assets using a five step process
- Case Studies Future Value Drivers: Lessons from the field (Google, Sears, PharamaLab, Saatchi & Saatchi & others)
Speak French?
This webinar is in English only, but a French translation will be available online by mid to late December! Check back at CMA Canada’s French Research site at http://managementaccounting.org/fr-CA/CMA%20Webinar%20Archive.aspx