Event Title:
Entrepreneurship 101 - Marketing Communications
Event Date:
February 22nd, 2012
Event Time:
6:00 PM (ET)
Event Details
Entrepreneurship 101 - Marketing Communications
Event Date:
February 22nd, 2012
Event Time:
6:00 PM (ET)
Event Details
This lecture focuses on defining the field of marketing communications with a particular emphasis on technology start-ups. This lecture is particularly relevant for those start-ups that have limited funds available for marketing. Learn the basics of advertising, branding, sales promotion, public relations and sales. Find out about tools you can use to demonstrate your thought leadership and where to go for help when developing a marketing plan.